The design process is a collaboration that fuses our creative strengths with the client’s in-depth understanding to produce communications that work.
Strategy & Research
Because great websites starts by understanding your problems, we begin by asking questions, researching your intended audiences and studying the competition. We define the design problems and discover strategies for solving those problems effectively and memorably.
After the initial strategy and research is completed we set out to develop a wire-frame structure for the website and send if for approval to the client. Once the wire-frame has been revised to the satisfaction of the client we move to the Creative Exploration & Design stage.
Creative Exploration & Design
Through creative and intuitive thinking and research we develop ideas to visually express your core message. Every choice, from layout and color to type size and style, is made with your communication goals in mind. The standout ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions.
Production & Implementation
All the planning in the world is wasted without proper execution. At this phase we sweat the details. Once the final design is ready to produce, we work with you to create and/or gather needed text and images. We proof and refine the design, check, double-check and prepare the design for final production. The chosen design is then moved into the website development stage. Using an open source programing solution, we work closely with you to ensure that your finished website meets your (and our) standards of excellence.