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Color Theory – Part 3 Neutral Colors

Color Theory – Part 3 Neutral Colors

We’ve come to the final post in our three-part color theory series – neutral colors. They can be the easiest and the hardest colors to use. Almost all design has neutral colors in it and all design is displayed surrounded by a neutral color (consider the white...

Up Your Email Marketing Game

Up Your Email Marketing Game

Staying in front of past, current and potential clients is important. And sending useful, interesting or entertaining emails is a good way to do it. It surprised me to learn that a Marketing Sherpa study found that 91% of adults in the US like receiving promotional...

How to Optimize Local SEO

How to Optimize Local SEO

If you are like me, you do local searches all the time. To find the phone number for that little shop you like. To find a nearby coffee shop. To find a plumber, florist, tree service, home decorator, dentist … the list is endless. But, is YOUR business optimized to...

Blogging Isn’t Enough

Blogging Isn’t Enough

You likely know that you need to have a blog on your website. It lets the search engine crawlers know that your site is active, it gives you a place to use keywords to help you be found when your potential clients do a search and it creates a way to stay in touch with...

How to Tell Your Customers You’re Open

How to Tell Your Customers You’re Open

Whether you agree with the loosening of restrictions or not, they are coming. But – there are social distancing and sanitation rules. You are ready, willing and able to comply with the government regulations. Perfect. Except there is a catch. What if your customers...

8 Red Flags It’s Time to Update Your Website

8 Red Flags It’s Time to Update Your Website

Some people treat their website like it’s something you do once and it’s good for a lifetime. Others know they need to update it but life happens and their website gets pushed to the back burner – for years. Or it could be that you think your site isn’t “that old” and...

A Free Website Might Disappoint You

A Free Website Might Disappoint You

Whether you are just starting out in business or having to cut expenses to the core to survive in the Covid-world, a free website can sound intriguing. In some cases, particularly for hobbies, they can be a great choice. But before you spend time figuring out a free...

WordPress Pricing: How Much Does a WordPress Website Really Cost?

WordPress Pricing: How Much Does a WordPress Website Really Cost?

Despite being advertised as a free platform, WordPress pricing isn’t quite that simple. Sure, you can set up a free account on WordPress.com, however, the site comes with limitations that many users will likely outgrow. Then there’s the famous, free, open source,...

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