We’ve come to the final post in our three-part color theory series – neutral colors. They can be the easiest and the hardest colors to use. Almost all design has neutral colors in it and all design is displayed surrounded by a neutral color (consider the white background on a website).
Ok Google, Alexa (Echo), Siri, Cortana – the ability to search the web without looking at or touching a screen is growing. I don’t know about you but I know I have rolled my eyes when I ask a question and either don’t get a voice response or get, “Here are some things that match.” Really? I have to pick up my device and look at it?
Staying in front of past, current and potential clients is important. And sending useful, interesting or entertaining emails is a good way to do it.
It surprised me to learn that a Marketing Sherpa study found that 91% of adults in the US like receiving promotional emails from companies they do business with.
If you are like me, you do local searches all the time. To find the phone number for that little shop you like. To find a nearby coffee shop. To find a plumber, florist, tree service, home decorator, dentist … the list is endless.
You likely know that you need to have a blog on your website. It lets the search engine crawlers know that your site is active, it gives you a place to use keywords to help you be found when your potential clients do a search and it creates a way to stay in touch with existing clients by using it as a newsletter.
Whether you agree with the loosening of restrictions or not, they are coming. But – there are social distancing and sanitation rules. You are ready, willing and able to comply with the government regulations. Perfect.
Some people treat their website like it’s something you do once and it’s good for a lifetime. Others know they need to update it but life happens and their website gets pushed to the back burner – for years.
Whether you are just starting out in business or having to cut expenses to the core to survive in the Covid-world, a free website can sound intriguing…
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